Our Real Estate Marketing Workflow
A structured eight-phase process combining research, digital strategy, and client retention to deliver measurable real estate success.
Step 1 — Market Analysis
- Competitor analysis
- Pricing benchmarks
- Demographics & trends
- Buyer preferences
- First-time Homebuyers (25–35)
- Upgraders (35–50)
- Investors (40+)
- NRI/HNI Buyers
- Define UVP & messaging
- Brand guidelines & design style
Step 4 — Website Development
- Responsive site, property filters, 360° tours
- EMI calculators, maps, blog & lead forms
- Facebook, Instagram, LinkedIn, YouTube, WhatsApp Business
- Content calendar & templates
- CRM, automation, analytics setup
- Email platform, project management tools
Step 7 — Content Creation Strategy
- Blogs, e-books, infographics, videos
- Drone footage, 3D tours, animations
- Keyword research, on-page & local SEO
- Content marketing & partnerships
Step 9 — Paid Advertising Campaigns
- Google, YouTube, Facebook & LinkedIn Ads
- Retargeting & video campaigns
- 40% Google • 30% FB/IG • 20% YouTube • 10% LinkedIn
- Print, hoardings, radio, exhibitions
- Investor meets & open houses
Step 11 — Communication Strategy
- Email, WhatsApp & phone follow-ups
- Market updates, offers & reminders
- Sales kits, ROI calculators, comparison sheets
- Sales team training
Step 13 — Site Visit Management
- Professional site visits & hospitality
- Interactive presentations & follow-ups
- Transparent pricing & documentation
- Testimonials & builder credentials
- Early bird & festive offers, referral programs
Step 16 — Post-Sale Engagement
- Construction updates, ceremonies & feedback
- Customer rewards, ambassador initiatives
Step 18 — Performance Tracking
- Traffic, CPL, conversions, CAC & ROAS
- Monthly reviews, A/B testing, optimization
- Digital:35% • Content:20% • Events:15% • Tools:10% • Training:5%
Months 1–3: Foundation • 4–6: Optimization • 7–12: Scale • Year 2+: Market Leadership